Nicolò Frisiani, Co-Founder & CEO at Lupa, on Building the AI Operating System for Vets, Enterprise Sales, and Scaling at Speed

Nicolò Frisiani is Co-Founder & CEO of Lupa, the world’s first enterprise-ready AI operating system for veterinary clinics.

Lupa has raised over $25m from investors including Singular and Firstminute Capital, and is on a mission to modernise a sector still running on 1980s technology.

In this episode, Nicolò shares:

Why Lupa started as a consumer app and quickly pivoted to a full-stack operating systemHow note-taking became the wedge product into a much bigger platform visionWhat he learned from sending his co-founder to work as a vet receptionist for a monthThe complexity of selling into PE-backed veterinary groupsWhy speed and momentum drove two fundraises in quick successionThe long-term vision: from clinic OS, to monetisation infrastructure, to unlocking veterinary data for AI-driven medical research

We also discuss the realities of scaling enterprise SaaS, underestimating sales cycles, hiring challenges, and how a consulting background shapes early-stage founders.

If you’re interested in vertical SaaS, AI infrastructure, or how to go from scrappy MVP to enterprise-ready platform, this one is worth your time.

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