09 April 2026
Why Founders are Saying “No” to Your Fractional CRO Pitch (And How to Fix It)
Revenue Rascals | Sales Strategies for Business Growth
About
Is your sales leadership pitch falling flat? Stop it from happening by shifting your focus to value-based pricing.
Michelle takes on the challenge of facing other people’s sales objections head-on with some sales roleplay. Michelle breaks down real situations, using AI voices to demonstrate different scenarios in real-time and showcase what founders and sellers should do differently to increase revenue and retention. Learn how to respond to founder objections, position your role, and change the outcome.
Chapters
[Start] Introduction: Michelle introduces the episode by highlighting common revenue pitfalls and how to avoid them.
01:57 Scenario #1: AI voices are used to demonstrate a scenario with a skeptical seed founder, and Michelle’s tips afterward.
06:57 Scenario #2: Another scenario with AI voices to demonstrate a problem for founders and what Michelle would do to fix it.
11:45 The Value-Based Pricing Math Lesson: Michelle lays out the math to help show where revenue gets stuck.
15:23 The Rascal Challenge: Michelle gives a personal challenge to founders to try in their own business.
Links & Resources
If you are a founder or sales manager who wants to sell more and stop losing days to call review, Objectionly gives you back your time and puts accountability where it belongs. Grab your 14-Day Free Trial now: objectionly.com/?via=revenuerascals
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle:
Schedule a call and mention Revenue Rascals for a free consultation on your podcast: https://www.launchpod.media/contact
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
Michelle takes on the challenge of facing other people’s sales objections head-on with some sales roleplay. Michelle breaks down real situations, using AI voices to demonstrate different scenarios in real-time and showcase what founders and sellers should do differently to increase revenue and retention. Learn how to respond to founder objections, position your role, and change the outcome.
Chapters
[Start] Introduction: Michelle introduces the episode by highlighting common revenue pitfalls and how to avoid them.
01:57 Scenario #1: AI voices are used to demonstrate a scenario with a skeptical seed founder, and Michelle’s tips afterward.
06:57 Scenario #2: Another scenario with AI voices to demonstrate a problem for founders and what Michelle would do to fix it.
11:45 The Value-Based Pricing Math Lesson: Michelle lays out the math to help show where revenue gets stuck.
15:23 The Rascal Challenge: Michelle gives a personal challenge to founders to try in their own business.
Links & Resources
If you are a founder or sales manager who wants to sell more and stop losing days to call review, Objectionly gives you back your time and puts accountability where it belongs. Grab your 14-Day Free Trial now: objectionly.com/?via=revenuerascals
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle:
- MichelleTerpstra.comLinkedInInstagram
Schedule a call and mention Revenue Rascals for a free consultation on your podcast: https://www.launchpod.media/contact
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy