19 February 2026
The Risk No One Warned Sellers About | AI Pricing Models with Roee Hartuv
Revenue Rascals | Sales Strategies for Business Growth
About
In this episode, Michelle is joined by Roee Hartuv for a conversation on AI pricing models and how to stay profitable as margins face new pressure. As AI continues to disrupt traditional revenue structures, comfortable pricing models are no longer enough. Roee and Michelle talk about how leaders can redesign pricing strategies to reduce risk while accelerating growth and revenue.
Roee breaks down how AI is reshaping company margins and why hybrid pricing models will be the safest route going forward. This isn’t just theory—it’s a practical strategy rooted in value-based pricing that helps businesses adapt confidently. No matter your role in the company, this episode is the playbook to help you navigate AI integration.
Chapters
02:58 AI and Pricing Reset: Michelle introduces Roee, and they dive into the topic of AI pricing models.
09:05 The Risk Mitigation Strategy: How to balance revenue predictability and usage growth through consumption-based pricing.
14:21 OpenAI: A breakdown of how OpenAI is helping, or hurting, major companies with their pricing models.
24:43 Revenue Velocity: Increasing upsell momentum through design packages.
41:44 The Rascal Move: The importance of momentum and iteration to elevate your pricing strategy.
Links & Resources
Navigate B2B SaaS Pricing: https://www.willingnesstopay.com/
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle:
INDEStove
Get a free workspace stack (a $120 value) with the purchase of a stove when you use promo code: REVENUERASCALS
Jason Markk
Get 25% off with promo code: REVENUERASCALS
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
Roee breaks down how AI is reshaping company margins and why hybrid pricing models will be the safest route going forward. This isn’t just theory—it’s a practical strategy rooted in value-based pricing that helps businesses adapt confidently. No matter your role in the company, this episode is the playbook to help you navigate AI integration.
Chapters
02:58 AI and Pricing Reset: Michelle introduces Roee, and they dive into the topic of AI pricing models.
09:05 The Risk Mitigation Strategy: How to balance revenue predictability and usage growth through consumption-based pricing.
14:21 OpenAI: A breakdown of how OpenAI is helping, or hurting, major companies with their pricing models.
24:43 Revenue Velocity: Increasing upsell momentum through design packages.
41:44 The Rascal Move: The importance of momentum and iteration to elevate your pricing strategy.
Links & Resources
Navigate B2B SaaS Pricing: https://www.willingnesstopay.com/
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle:
- MichelleTerpstra.comLinkedInInstagram
INDEStove
Get a free workspace stack (a $120 value) with the purchase of a stove when you use promo code: REVENUERASCALS
Jason Markk
Get 25% off with promo code: REVENUERASCALS
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy