26 February 2026
Growing from Invisible to Iconic | Building Personal Brands with Shauna Smith
Revenue Rascals | Sales Strategies for Business Growth
About
Michelle Terpstra is joined by branding strategist Shauna Smith of Marketing Muse 360 to explore why personal branding is more than a vanity project—it’s a growth strategy. Shauna gives her framework to help you increase sales while staying true to your brand, explaining how authenticity can boost your revenue and strengthen trust with your clients.
Shauna introduces her “Invisible to Iconic” framework, outlining everything you need to know about strategies, conversion, and client trust. If you’re a CEO, founder, consultant, or revenue leader, this episode will give you all the tools you need to stand out in any crowded market. Being fully yourself can become your most profitable marketing strategy.
Chapters
[Start] Personal Branding and Sales: Shauna introduces her marketing business and her mission to create branding that is iconic and personal.
10:23 Firing the Client: Learning when to say “no” to clients if they don’t align with your mission or beliefs.
29:48 The Trust Recession: The importance of human presence in building trust and connection with clients.
23:29 The Framework: Shauna talks about her framework to help people build their own personalized brands.
45:31 Confidence and Profitability: How to achieve your personal brand dreams with confidence.
Links & Resources
Connect with Shauna Smith:
Shauna’s Resources:
Get Shauna’s Free Branding Planner: https://subscribepage.io/BrandingPlanner
Join Shauna’s next Friday Masterclass: https://bit.ly/MasterclasswithShauna
Join Shauna’s free skool community: https://www.skool.com/brand-and-social-media-skool-1848/about?ref=abc44f801f774b5a85cda1850055ab47
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle:
INDEStove
Get a free workspace stack (a $120 value) with the purchase of a stove when you use promo code: REVENUERASCALS
Jason Markk
Get 25% off with promo code: REVENUERASCALS
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
Shauna introduces her “Invisible to Iconic” framework, outlining everything you need to know about strategies, conversion, and client trust. If you’re a CEO, founder, consultant, or revenue leader, this episode will give you all the tools you need to stand out in any crowded market. Being fully yourself can become your most profitable marketing strategy.
Chapters
[Start] Personal Branding and Sales: Shauna introduces her marketing business and her mission to create branding that is iconic and personal.
10:23 Firing the Client: Learning when to say “no” to clients if they don’t align with your mission or beliefs.
29:48 The Trust Recession: The importance of human presence in building trust and connection with clients.
23:29 The Framework: Shauna talks about her framework to help people build their own personalized brands.
45:31 Confidence and Profitability: How to achieve your personal brand dreams with confidence.
Links & Resources
Connect with Shauna Smith:
- LinkedInFacebookInstagramTikTokYouTube
Shauna’s Resources:
Get Shauna’s Free Branding Planner: https://subscribepage.io/BrandingPlanner
Join Shauna’s next Friday Masterclass: https://bit.ly/MasterclasswithShauna
Join Shauna’s free skool community: https://www.skool.com/brand-and-social-media-skool-1848/about?ref=abc44f801f774b5a85cda1850055ab47
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle:
- MichelleTerpstra.comLinkedInInstagram
INDEStove
Get a free workspace stack (a $120 value) with the purchase of a stove when you use promo code: REVENUERASCALS
Jason Markk
Get 25% off with promo code: REVENUERASCALS
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy