05 March 2026
6 Fixes to Win and Keep Customers with Rion Westfall | Stop Losing Customers Before You Start
Revenue Rascals | Sales Strategies for Business Growth
About
Michelle Terpstra is joined by strategist and systems expert Rion Westfall. With his expertise, the two have a conversation about business revenue patterns and how they can become one of your most powerful tools. Most companies unknowingly sabotage their own growth when they disregard these trends. Rion shares insights on how you can create systems that give your revenue a boost rather than make it drop.
To help companies recognize and improve their revenue patterns, Rion introduces his six-step framework designed to help address problems companies might not even know they have. He shows where revenue leaks can occur and how to stop them before you scale. Michelle and Rion break down a customer roadmap that explains every stage of the customer journey, helping revenue leaders to understand how to better accelerate growth.
Chapters
[Start] Hunting Revenue Patterns: Michelle introduces Rion as they explore revenue patterns and why many businesses unknowingly fail themselves.
06:19 The Most Important Question: A question that every company needs to answer clearly to provide clarity amongst sales chaos.
15:59 The Customer Roadmap Framework: Rion’s structured approach to the customer journey and identifying revenue leaks.
28:59 Six Fixes to Win Customers: Six key stages every business must optimize in order to win over and keep their customers.
57:05 Rion Westfall’s Offer: Rion’s advice to revenue leaders, as well as a special offer from his work.
Links & Resources
High Performance Workshop (Live with Michelle)
Join Michelle Terpstra for a 2-part live workshop designed for founders, sales leaders, and high performers who want sustainable performance without burnout.
You’ll learn the High Performance Framework covering Fuel, Freedom, Thought Leadership, Leverage, Discipline, and Resilience—plus leave with your own 90-day high performance action plan.
Reserve your seat today:
revenuerascals.com/highperformanceworkshop
Own Your Revenue
SMBs often can’t tell which revenue levers will actually create 2x or 5x growth with healthy margins, so they end up scaling chaos instead of profits. Rion helps leaders identify the revenue patterns that move the needle so companies can reach 7–8 figure growth without destroying margins.
For leaders who want to see exactly what that kind of growth could look like before committing, schedule a call to validate whether the Own Your Revenue process is a fit.
537bd.com
Revenue RascalsAccess All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle:
INDEStove
Get a free workspace stack (a $120 value) with the purchase of a stove when you use promo code: REVENUERASCALSJason Markk
Get 25% off with promo code: REVENUERASCALSTags
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
To help companies recognize and improve their revenue patterns, Rion introduces his six-step framework designed to help address problems companies might not even know they have. He shows where revenue leaks can occur and how to stop them before you scale. Michelle and Rion break down a customer roadmap that explains every stage of the customer journey, helping revenue leaders to understand how to better accelerate growth.
Chapters
[Start] Hunting Revenue Patterns: Michelle introduces Rion as they explore revenue patterns and why many businesses unknowingly fail themselves.
06:19 The Most Important Question: A question that every company needs to answer clearly to provide clarity amongst sales chaos.
15:59 The Customer Roadmap Framework: Rion’s structured approach to the customer journey and identifying revenue leaks.
28:59 Six Fixes to Win Customers: Six key stages every business must optimize in order to win over and keep their customers.
57:05 Rion Westfall’s Offer: Rion’s advice to revenue leaders, as well as a special offer from his work.
Links & Resources
High Performance Workshop (Live with Michelle)
Join Michelle Terpstra for a 2-part live workshop designed for founders, sales leaders, and high performers who want sustainable performance without burnout.
You’ll learn the High Performance Framework covering Fuel, Freedom, Thought Leadership, Leverage, Discipline, and Resilience—plus leave with your own 90-day high performance action plan.
- Session 1: April 30 · 1:00–5:00 PMSession 2: May 19 · 1:00–5:00 PMLocation: Kiln · Holladay, UT (30 minutes from SLC Airport)
Reserve your seat today:
revenuerascals.com/highperformanceworkshop
Own Your Revenue
SMBs often can’t tell which revenue levers will actually create 2x or 5x growth with healthy margins, so they end up scaling chaos instead of profits. Rion helps leaders identify the revenue patterns that move the needle so companies can reach 7–8 figure growth without destroying margins.
For leaders who want to see exactly what that kind of growth could look like before committing, schedule a call to validate whether the Own Your Revenue process is a fit.
537bd.com
Revenue RascalsAccess All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle:
- MichelleTerpstra.comLinkedInInstagram
- LinkedInEmail: rwestfall@537bd.com
INDEStove
Get a free workspace stack (a $120 value) with the purchase of a stove when you use promo code: REVENUERASCALSJason Markk
Get 25% off with promo code: REVENUERASCALSTags
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy