No Carbon Data, No Market Access: Supply Chains Face a New Rule

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Carbon data is moving out of annual reports and into the transaction itself. If your product-level information is incomplete, market access, customer trust and supply-chain decisions can all suffer.

My guest is Stephen Jamieson, Chief Marketing Officer for SAP Sustainability. We examine why Scope 3 emissions, digital product passports and product carbon footprints are becoming operational requirements, not side projects, and what happens when procurement, finance and supply-chain planning rely on disconnected or average data.

We challenge the assumption that more AI automatically means better decisions. AI will optimise what the business measures well; if carbon, water, materials and supplier data are missing, it can simply accelerate the wrong outcome. We also look at why the real bottleneck is integration, how agentic AI could reduce the cost of product-level analysis, and where human accountability must remain.

Listen now to understand why carbon data is becoming a licence to sell—and what supply-chain leaders need to fix before compliance becomes a commercial constraint.

Could your supply chain take the hit? Download my free 15-minute resilience scorecard to uncover hidden vulnerabilities, calculate your score and turn the results into a practical 30-day action plan: tomraftery.com/scorecard

 If disruption hit tomorrow, would you know where your supply chain was most exposed? In 15 minutes my free scorecard helps you assess 27 resilience statements, calculate your score, and turn the result into three priorities and a 30 day action plan. You can download the scorecard free at tomraftery.com/scorecard.

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