Dashboard Theatre: Why More Supply Chain Visibility Still Fails at Execution

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Supply chains have more operational data than ever, yet warehouses still miss carrier cut-offs, misallocate labour and react too slowly when conditions change. The problem is often not seeing what is happening. It is turning that signal into the right action quickly enough to protect cost and service.

I’m joined by Scott DeGroot, Executive Director of the Global Supply Chain Institute at the University of Tennessee, and Keith La Londe, VP of Systems at PathGuide Technologies. Between them, they bring the enterprise and warehouse-floor perspectives on why ERP, WMS, labour, transport and automation so often operate on different clocks - and what that disconnect costs.

We examine why “dashboard theatre” can leave leaders informed but ineffective, why near-real-time data may be more useful than chasing perfect real-time awareness, and what happens when expensive warehouse automation collides with physical reality. We also challenge the metrics leaders trust, the temptation to wait for certainty, and the assumption that more data automatically means better decisions.

Listen now to understand what is really slowing supply-chain execution - and what separates useful visibility from expensive firefighting.

Could your supply chain take the hit? Download my free 15-minute resilience scorecard to uncover hidden vulnerabilities, calculate your score and turn the results into a practical 30-day action plan: tomraftery.com/scorecard

Could your supply chain take the hit? Download my free 15-minute resilience scorecard to uncover hidden vulnerabilities, calculate your score and turn the results into a practical 30-day action plan: tomraftery.com/scorecard

 If disruption hit tomorrow, would you know where your supply chain was most exposed? In 15 minutes my free scorecard helps you assess 27 resilience statements, calculate your score, and turn the result into three priorities and a 30 day action plan. You can download the scorecard free at tomraftery.com/scorecard.

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