The Future of Financial Planning Starts With What We Do Today with Brendan Dunn

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What will it take to build a stronger financial planning profession for the future?

In this episode of PROpulsion LIVE, Francois du Toit speaks with Brendan Dunn, CFP® Professional and CA(SA), Executive Head Johannesburg at Hewett Wealth and a finalist in the 2026 FPI Financial Planner of the Year Awards.

Brendan was also a finalist in 2025, giving him a valuable perspective on professional growth, raising standards and the responsibility financial planners have towards the future of the profession.

We explore three areas that can make a difference:

The challenges facing new and younger financial planners
How experienced professionals and firms can support new entrants
Building credibility and a professional reputation
Why the best financial advice starts with understanding the whole client
The role of financial education beyond your existing client base
What Brendan learned from becoming an FPI Financial Planner of the Year finalist two years running
What financial planners can start doing now to shape the profession they want to see

The big question we explore is:

What do we need to do today to build a stronger financial planning profession for the future?

PROpulsion LIVE is for financial planners, advisers, firm owners and anyone working to build a better financial planning business and profession.

Subscribe to the channel and join the conversation.