#Pricing_Heroes: Navigating Retail Transformation with Oliver Banks. Episode 8
Podcast
About this episode
Our guest today is Oliver Banks, global retail influencer, host of “The Retail Transformation Show,” and author of Driving Retail Transformation: How to Navigate Disruption and Change, available March 2024.
In this episode, we explore the intricacies of change management and pricing strategies crucial for retail success in an ever-evolving market landscape. Banks shares his insights on overcoming human resistance to change, adapting to competitive pricing pressures, and the complexity of using pricing as a "controllable lever" in retail.
Follow Oliver Banks on LinkedIn.
Pre-Order Driving Retail Transformation: How to Navigate Disruption and Change today at Amazon.
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You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.