The £50 Ad That Cost £1,000 ft. Heather Robinson

In this episode, Heather Robinson, a seasoned Google Ads specialist, shares her journey into freelancing, the importance of community, and valuable lessons from her biggest F ups in PPC. Discover practical advice on avoiding common mistakes, the role of honesty with clients, and how testing and transparency can build trust and success.

Key Topics:

Heather Robinson's freelancing journey since 2012The importance of community for freelancersA costly PPC F up involving overspendingThe significance of honesty with clientsThe role of testing and checklists in PPC managementImpact of AI tools and their current limitationsStrategies for managing client expectations and mistakesThe long-term perspective in PPC careers

Chapters

00:00 Introduction to Heather Robinson

02:54 The Journey to Freelancing

05:56 The Importance of Community for Freelancers

08:59 Learning from Mistakes: The F-Up Story

12:03 Client Communication and Honesty

15:09 Mistakes in PPC: Common Pitfalls

17:54 AI in PPC: Opportunities and Challenges

20:58 The Long Game in PPC

24:09 Final Thoughts and Advice for Freelancers

Resources

Heather Robinson on LinkedIn The Freelance Life on Substack

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