EP350 - Broken Pixels, Calm Leaders, and the PPC Comeback ft Amanda Farley

In this episode of PPC Live, Amanda Friedt (Farley), CMO of Aimclear, shares her journey in marketing, discussing the importance of integrated marketing, lessons learned from mistakes, and the evolving landscape of PPC. She emphasizes the significance of collaboration, data hygiene, and adapting to AI advancements while providing insights on leadership and handling mistakes in a team environment. Amanda encourages marketers to embrace testing and innovation as they navigate the challenges of 2026 and beyond.

Takeaways

Amanda emphasizes the importance of integrated marketing.She shares her journey of overcoming imposter syndrome.Mistakes are opportunities for learning and growth.Collaboration is key in navigating PPC challenges.Data hygiene is crucial for effective marketing campaigns.AI is changing consumer behavior and marketing strategies.Leaders should create a safe space for discussing mistakes.Testing and innovation are essential for success in marketing.Understanding the consumer journey is vital for PPC success.Community support can significantly impact marketing efforts.

Chapters

00:00 Introduction and Background

04:12 Lessons Learned from Mistakes

07:10 Navigating Challenges in PPC Marketing

10:09 The Importance of Data and Collaboration

13:24 Adapting to AI and Changing Consumer Behavior

16:04 Leadership and Handling Mistakes

19:11 Advice for 2026 and Future Trends

22:10 Final Thoughts and Fun Question

38:00 Outro.mp3

Find Amanda on on ⁠LinkedIn⁠

PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: ⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live event⁠⁠⁠⁠⁠⁠⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

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