EP329 - Fired from My First PPC Job ft Jack Hepp

In this episode of PPC Live, Anu Adegbola interviews Jack Hepp, who shares his journey into digital marketing, including the challenges he faced, such as getting fired from his first job.

Jack discusses the importance of communication, networking, and the role of AI in marketing. He emphasizes the need for transparency and understanding the fundamentals of marketing, especially when using AI tools.

The conversation highlights the significance of human involvement in marketing strategies and the lessons learned from mistakes.

Takeaways

Networking at conferences can lead to valuable connections.Jack's journey into digital marketing began in 2015.Getting fired from his first job taught Jack important lessons.Communication breakdowns can lead to significant mistakes.Building a strong professional network is crucial for career growth.Overcoming setbacks can lead to new opportunities.AI can simplify tasks but should not replace human insight.Understanding the fundamentals of marketing is essential.Transparency in communication can help resolve issues.Mistakes are part of the learning process in any career.

Chapters

00:00 Introduction and Networking at Conferences

03:01 Jack's Journey into Digital Marketing

05:58 The First Major Mistake: Getting Fired

08:52 Communication Breakdowns and Lessons Learned

11:58 The Importance of Networking

14:56 Overcoming Setbacks and Finding New Opportunities

17:54 The Role of AI in Marketing

21:07 The Human Element in AI-Driven Marketing

23:58 Final Thoughts and Key Takeaways

Find Jack on LinkedIn

Join ⁠PPCChat Slack⁠

Join ⁠PSA Slack⁠

Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live event is on October 22nd / February 5th

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠