EP327 - Black Friday Blackout: When Ad Schedules Go Wrong ft. Ayisha Yousef

Summary

In this episode of PPC Live, Anu Adegbola interviews Aisha Youssef, a paid media e-commerce specialist. They discuss Aisha's journey in the marketing world, focusing on a significant mistake she made during a Black Friday campaign. Aisha shares insights on the importance of learning from failures, effective client communication, and the role of managers in fostering a supportive work environment. The conversation also touches on best practices in PPC campaign management and the significance of authenticity in marketing. Aisha emphasizes the need for a positive work culture that encourages team members to learn from their mistakes without fear of repercussions.

Takeaway

Learning from mistakes is crucial in the marketing industry.Effective communication with clients is essential during crises.Managers should create a supportive environment to reduce anxiety in their teams.Over-segmenting PPC campaigns can dilute effectiveness.Authenticity in marketing helps build trust with clients and audiences.It's important to encourage team members to take calculated risks.Career progression should be based on readiness, not just ambition.Mistakes are part of the learning process in digital marketing.Ayisha's motto: 'Get clicks or die trying.'

Chapters

00:00 Introduction to Aisha and Paddle Sports

02:54 Learning from Mistakes: Aisha's F Up Story

05:51 The Impact of Oversights in PPC Campaigns

09:00 Client Communication and Damage Control

11:56 Lessons Learned and Moving Forward

14:52 The Role of Managers in Team Dynamics

17:59 Best Practices in PPC Campaign Management

20:53 The Importance of Authenticity in Marketing

23:53 Encouraging a Positive Work Environment

26:48 Career Progression in Digital Marketing

29:59 Conclusion and Future Engagements

Find Ayisha on LinkedIn

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

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