EP316 - When Good Clients Go Bad ft Jyll Saskin Gales

In this episode of PPC Live The Podcast, host Anu welcomes Google Ads coach and ex-Googler Jyll Saskin Gales to discuss a pivotal moment in her career – taking on a client she shouldn't have.

Jyll shares how ignoring red flags led to a situation that forced her to fire a difficult client and refund their retainer, but ultimately pushed her to transform her business model from Google Ads management to coaching and education.

Listen as Jyll provides valuable insights on:

Recognizing client red flags before they become problemsSetting and maintaining professional boundariesTrusting your gut when something doesn't feel rightThe challenges of AI adoption in Google Ads campaignsFinding a supportive community in the PPC industry

This transparent conversation about failures, mistakes, and comebacks offers practical advice for PPC professionals at all levels. Whether you're an agency owner, freelancer, or in-house marketer, Jyll's experience reminds us that sometimes our biggest professional setbacks lead to our greatest opportunities.

00:00 Introduction to PPC Live The Podcast

01:54 Meet Our First Guest: Jyll Saskin Gales

03:48 Jyll's Biggest Mistake in Google Ads Management

08:24 Lessons Learned and Advice for Handling Difficult Clients

16:12 The Importance of Trusting Your Gut

21:23 Navigating AI in Google Ads

24:05 Final Thoughts and Upcoming Events

Get the full transcript on our Podcast Site.

Jyll Saskin Gales is an ex-Google employee, holds a Havard MBA and is exceptional at making the sometimes-scary world of advertising clear and easy to understand.

Follow Jyll on LinkedIn,

Book a coaching call with Anu

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next PPC Live event is on June 26th in Leeds, UK

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