PPC Live The Podcast - The F*ck ups that led to Triumphs

Q1 How has your journey in the industry been?Q2 What are your biggest frustrations with the industry right now?Q3 You only do smart bidding - why? what is your position on which strategy to use and under what circumstances?Q4 What are your thoughts on PMax?Exit velocity:What’s one thing you want to leave people withBest advice have you've been givenImposter Syndrome moment

#ppcchat Anu Adegbola chats with Paid Search expert Boris Beceric about account structure and AIQ1 What is it like being a LinkedIn influencerQ2 What are your biggest frustrations with the industry right now?Q3 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances?Q4 What is your position on using PMAX and under what circumstances?Q5 SKAG or...

#ppcchat Anu Adegbola chats with in-house Paid Search expert, Helen Dooner, about how her in-house team uses AI and giving PPC-ers advice on how to approach PPC in 2025"Q1 What was the biggest shift for you in how you run PPC campaign when you moved in-houseQ2 What are your general feelings towards AIQ3 What wouldn’t you allow AI to touchQ4 What has AI changed the most for youQ5 Does your Lead...

#ppcchat Anu Adegbola chats with Paid Search expert Chris Ridley, about account structure and AIQ1. Does Account Structure Even Matter Anymore?Q2. Do you think account structure matters anymore? If so, does it vary by platform? And if not, why not?Q3. Have you changed the way you structure accounts and/or campaigns? If so, does it vary by platform? And if not, why not?Q4. What are your biggest...

#ppcchat Anu Adegbola chats with in-house Paid Search expert Matt Beswick⁠, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2025"Q1 How did you get into client-side Q2 What frustrates you most about all the new updatesQ3 How is your PPC workload as a client-side professionalQ4 What’s one thing you want to leave people withQ5 Advice to freelancers...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)Q1 Do you use social media to either build your brand and/or find business or leads? If so, which platform(s) do you use?Q2 Do you use social media to either build your brand and/or find business or leads? If so, which platform(s) do you use?Q3 Have any of the recent changes on social platforms (Meta...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)Q1 Much like Twitter before this, after their change in ownership and subsequent policy changes, do these changes on Meta cause you to feel any differently about the platform, either personally or professionally?Q2 Has any of last week’s happenings with Meta given you pause over continuing to...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Sarah Stemen (@runnerkik)Q1 Do you do research as part of your PPC strategy and management? If so, what types?Q2 Is research something you do once or is it ongoing? If it is ongoing, at what frequency are you doing it and what types are you doing?Q3 Do you have any tools you use for PPC research?Q4 What is your biggest struggle...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)Q1 What are your predictions for paid search advertising (Google and Microsoft Ads)?Q2 What are your predictions for paid social advertising (Meta, LinkedIn, Twitter/X, TikTok, Pinterest, Snapchat, etc.)?Q3 Are there any platforms that you think will gain ground in PPC in 2025 that we are not really...

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)Q1 What was your overall impression of the BFCM period this year?Q2 What is your strategy for the rest of the holiday shopping season 2024?Q3 Have you seen any trends in advertising or sales this year that have you excited or worried? If so, what and why?Q4 What is on your holiday wish list for Google...