How to Scale & Grow Your Audience #3 - From Live and In-Person to Email and Engagement
05 June 2025

How to Scale & Grow Your Audience #3 - From Live and In-Person to Email and Engagement

PodCraft | How to Podcast & Craft a Fantastic Show

About

In this final episode of the SCALE framework series, we dive into the last two powerful growth strategies: Live & In-Person events and Email & Engagement tactics. Drawing from our recent experience at the London Podcast Show, we share how speaking at events, running booths, and recording vox pops can build genuine connections with your audience.

We also explore nine proven email marketing and engagement strategies that turn casual listeners into loyal fans. From the networking magic of getting on stage to the owned-platform power of building an email list, this episode reveals why these "old school" approaches still outperform many digital tactics.

Plus, we announce an exciting opportunity for listeners to get free podcast coaching on upcoming episodes - could that be you?

Mentioned

    Get free podcast coaching on PodcraftThe SCALE Framework: full guideSCALE Framework Notion checklistPodcraft Pointers newsletterHow to run a booth at an eventMaking a montage episodeEmail marketing for podcastersBest social media platforms for podcastersPodcast CTA best practicesQR codes for podcastersAnimate your podcastText-message marketing for podcastersWhatsApp promotion for podcastersHow to track your podcast reviewsAI tools for creating short video clips