How to Refine Your Podcast Identity: From Vision to Discoverability

What makes a podcast truly discoverable, and how do you uncover the “throughline” that keeps listeners coming back?

In this episode, we're joined by Ben Hickman, host of the Reflective Rebels Podcast. Ben shares his vision for capturing extraordinary stories from ordinary people, and the challenges he’s facing around podcast identity, discoverability, and staying true to his mission.

Together, they explore:

Why a clear throughline is vital for long-term growthHow to refine your avatar so your show speaks directly to your ideal listenerThe power of episode titles, format tweaks, and reflective content between interviewsPractical branding and website tips to make your podcast more findableBalancing passion projects with sustainable momentum