PodCraft | How to Podcast & Craft a Fantastic Show

PodCraft | How to Podcast & Craft a Fantastic Show

The Podcast Host

PodCraft | How to Podcast & Craft a Fantastic Show

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Podcraft is your weekly, no-nonsense guide to honing the art of podcasting, hosted by veteran creators Colin and Matthew. With over 30 years of combined experience, they cover everything from choosing the right mic to growing your audience and making money from your show. Some episodes dive deep into one topic, like titling episodes or using live events to build your brand, while others feature real-life case studies from podcasters who've been there and done it. Whether you're just starting out or levelling up an existing show, Podcraft gives you the practical advice and honest insights you need to make it work.

Making Podnews: How James Cridland Publishes a Daily Podcast & Newsletter

Making Podnews: How James Cridland Publishes a Daily Podcast & Newsletter

Since 2017, Podnews has been an essential daily briefing for podcasters and industry folks who want to keep their finger on the medium’s pulse.But this newsletter and its companion podcast aren’t just brilliant sources of news, data, and analysis – they also make for a fantastic case study of creating content consistently over a long period of time.In this episode of Podcraft, I caught up with...

How to Scale & Grow Your Audience #3 - From Live and In-Person to Email and Engagement

How to Scale & Grow Your Audience #3 - From Live and In-Person to Email and Engagement

In this final episode of the SCALE framework series, we dive into the last two powerful growth strategies: Live & In-Person events and Email & Engagement tactics. Drawing from our recent experience at the London Podcast Show, we share how speaking at events, running booths, and recording vox pops can build genuine connections with your audience.We also explore nine proven email marketing...

Do We Need to Champion Spoken-Word Audio in a World of Video Hype?

Do We Need to Champion Spoken-Word Audio in a World of Video Hype?

Video takes up a lot of focus in the wider podcasting conversation. Do we need to work harder to shine a light on the benefits of pure audio?We spoke to a bunch of kind and patient people at The Podcast Show London who were happy to share their thoughts. Send us YOUR thoughtsJames Cridland - PodnewsAna Ratala & Alec Trunley - RedCircleJoel Pearlman - RiversideCarl Hartley - University of...

How to SCALE & Grow Your Audience #2 - Collaboration, Community, & Advertising

How to SCALE & Grow Your Audience #2 - Collaboration, Community, & Advertising

As part of our SCALE framework, we discuss the importance of community and collaboration in growing your podcast. Learn how to effectively use listener surveys to understand and cater to your audience, turning feedback into powerful content. Discover how collaborating with fellow content creators can expand your reach and enhance podcast visibility. The episode also explores using low-cost...

How to SCALE & Grow Your Audience #1 - Syndication Essentials

How to SCALE & Grow Your Audience #1 - Syndication Essentials

We're going to tackle the huge topic of podcast growth by walking you through our SCALE framework. S – SyndicationC – Communities & CollaborationA – Advertising & Paid PromotionL – Live & In-PersonE – Email & EngagementOn this episode, we start with S for Syndication.Syndication is all about getting your podcast in front of as many ears as possible. Start by submitting your show...

From Lockdown Launch to Thriving Podcast: Lessons from an Award-Winning Indie

From Lockdown Launch to Thriving Podcast: Lessons from an Award-Winning Indie

Vicki Weinberg, host of the award-winning podcast Bring Your Product Idea to Life, recently celebrated her five-year podcasting anniversary. On this episode, Vicki shares her journey from launching during the first week of lockdown to building a successful show with a dedicated audience.Starting a Podcast During LockdownVicki launched her podcast right as the UK entered lockdown in 2020, which...

3 Signs You Have an Amateur Creator Mindset

3 Signs You Have an Amateur Creator Mindset

We dive into the three sneaky signs you’re stuck in an amateur creator mindset: struggling with writer’s block, relying too much on motivation, and being scared to share your ideas. On this episode, we'll break down why clarity beats inspiration, how small rituals and voice memos can kickstart your creative flow, and why documenting your journey publicly builds confidence and an audience. From AI...

What Does a Podcast Producer Actually Do?

What Does a Podcast Producer Actually Do?

With its impressive 50k per episode download numbers and strong YouTube presence, Cal Newport's Deep Questions is a podcast in the "top 1%" category. On this episode, producer Jesse Miller joins me for a chat about going from regular caller to planning and running the show. We'll find out more about the role of a podcast producer, as well as the similarities and differences between creating a...

Will Content Sites Still Exist in 5 Years?

Will Content Sites Still Exist in 5 Years?

The landscape of online search is changing rapidly. While roughly 60% of Google searches now end without a click (known as "zero-click searches"), we discuss how this trend has actually been evolving for years - it's not just about AI.Key points from our conversation:Search behaviours have been changing gradually - Google has long provided direct answers for weather, sports scores, currency...

Our Episode Titles Are Better Than Yours - Here’s Why

Our Episode Titles Are Better Than Yours - Here’s Why

A great podcast episode title isn’t just catchy—it grabs attention, boosts discoverability, and sets clear expectations for your audience. On this episode, we break down best practices, including ideal character length and front-loading key information, and introduce the WHISPER TITLES framework—13 proven structures to make your episodes more clickable. Whether you’re aiming for curiosity,...