The psychology of marketing, pt.1: Understanding the brain's decision-making process

Being a marketer is anything but boring. We venture to guess that almost all of us will agree that one of the most rewarding aspects of our vocation is being provided with the unique opportunity to discover new ways to trigger a favourable audience response—all done with well-worded copy, and a visually appealing creative. Discover the psychology of marketing in part one of our ebook.