Getting to know Gen Z: Meet the digital natives
00:20:16
LinkAbout this episode
Marketers have honed in on Millennials as the emerging stars of company decision-making and consumer spending for years. Meanwhile, Generation Z has been mostly ignored by marketing research and has been regarded as a group of teenagers infatuated with their phones. In this episode of (Pod)vertise, we talk about how Generation Z has quietly been rising into a significant market force.