Dissecting the enrolment funnel: From funnel to flywheel

The traditional sales funnel is a tried and true method for bringing new customers into the fold. It's simple, works well, and is easy to use as a framework for generating leads and closing sales. That said - today’s generation of students is more informed. They have more options. And they know it! Listen to our audiobook to discover if the flywheel approach is what your institution needs.