233: What We Learned From 100 Customer Surveys (5 Insights That Changed Everything)

Candace sent out a customer survey for Dante and Dory's - and when the results came in, she had to stop and sit with it for a minute.

Because everything she assumed about her customers was wrong.

In this episode, she's pulling back the curtain on the entire process: how they built the survey, how they promoted it, what questions they asked, and most importantly - the 5 findings that genuinely surprised her and will reshape how Dante and Dory's markets, merchandises, and operates moving forward.

She shares:

✍🏼 Why assuming you know your customer is costing you revenue 

✍🏼 The 3 purposes of a customer survey

✍🏼 The exact process they used (tool, timeline, promotion strategy, giveaway structure - all replicable!)

✍🏼 What to do with survey data once you have it

Plus the Pet Boss University Customer Survey Playbook - the guide that walks you through the entire process with templates, video trainings, and live feedback sessions.



Transcript

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