How First Day’s Founder Alice Li Built a 9-Figure Kids Vitamins Brand From One SKU

How did First Day raise $1M and then build a 9-figure brand?

Alice Li (Founder & CEO, First Day) joins Matt Bertulli (CEO, Pela Case & Lomi) and Jason Panzer (President, HexClad) to unpack how she has sold over half a billion gummies and built a family wellness empire around kids’ vitamins.

After years of turning down retailers, First Day launched nationwide and became the number one kids vitamin in the country.

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