139. You are not your business -How to separate your business from your self-worth and stop beating yourself up when things don't go to plan

The first episode of 2026!

After a much-needed break, I’m back in your ears to kick off the year with a topic that’s been coming up a lot in my mastermind (and in my own experience too).

This week, we’re talking about something many e-commerce founders quietly struggle with:

Feeling like your business is you.

Your identity, your self-worth, your success – all tangled up in sales, social media engagement, and your Shopify dashboard.

In this episode, I unpack:

Why healthy detachment is actually a business strategy






The impact of tying your self-worth to your revenue






The nervous system toll of constantly checking your Shopify app






Real-life boundaries you can set to protect your energy and decision-making






Simple mindset shifts and physical routines to create separation

This is a vulnerable, honest conversation about what it really looks like to run a business without letting it run you. Especially if you’re a creative, a perfectionist, or someone who really cares.

🎧 Listen to the full episode here:
https://www.jodieminto.com/podcast 

💻 Want help building a profitable online store that supports your life (not consumes it)?
Explore my programs and coaching:
https://www.jodieminto.com/work-with-me 

🌿 Ready for high-level support in 2026?
Apply for my 7-Figure Scale Collective mastermind:
https://www.jodieminto.com/mastermind 

Until next week,
Jodie
🌸

P.S.
If this episode resonated with you, I’d love for you to leave a review or share it with a friend who needs this reminder too.