11 February 2025
#751: The Secrets to Realistic Recurring Revenue with Stu McLaren
Online Marketing Made Easy with Amy PorterfieldAbout
Learn membership expert Stu McLaren’s proven strategies for creating predictable recurring revenue that gives you the confidence to grow your business!
Get your copy of Predictable Profits
In this episode, we discuss:
(1:11) The story behind how Stu became the go-to membership expert
(9:49) Why less membership content actually creates better results (and how to break free from the “content hamster wheel”!)
(12:42) The three green-light indicators that prove you’re in the perfect market for a membership
(16:20) Six powerful reasons people join memberships
(21:34) My favorite strategies for keeping members engaged and progressing
(25:24) The biggest mistakes to avoid when starting your membership (including the one that I made!)
(31:00) How established entrepreneurs can add a membership without sacrificing their premium offerings
(36:49) Proof that recurring revenue gives you the freedom to experiment and grow your business with confidence
This conversation will completely transform how you think about memberships and the invaluable impact they can have on both your business and life 一 don’t miss it!
Memberships Mentioned in the Episode
The Twisterhood Membership
Simply Skilled Teaching
EB Academics
Glitterbombers Memberships
Autism Little Learners
P'zazz Art Studio Memberships
Beauty Content Studio
Follow Stu
Get your copy of Predictable Profits
instagram.com/stumclaren
membership.io
Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Get your copy of Predictable Profits
In this episode, we discuss:
(1:11) The story behind how Stu became the go-to membership expert
(9:49) Why less membership content actually creates better results (and how to break free from the “content hamster wheel”!)
(12:42) The three green-light indicators that prove you’re in the perfect market for a membership
(16:20) Six powerful reasons people join memberships
(21:34) My favorite strategies for keeping members engaged and progressing
(25:24) The biggest mistakes to avoid when starting your membership (including the one that I made!)
(31:00) How established entrepreneurs can add a membership without sacrificing their premium offerings
(36:49) Proof that recurring revenue gives you the freedom to experiment and grow your business with confidence
This conversation will completely transform how you think about memberships and the invaluable impact they can have on both your business and life 一 don’t miss it!
Memberships Mentioned in the Episode
The Twisterhood Membership
Simply Skilled Teaching
EB Academics
Glitterbombers Memberships
Autism Little Learners
P'zazz Art Studio Memberships
Beauty Content Studio
Follow Stu
Get your copy of Predictable Profits
instagram.com/stumclaren
membership.io
Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!