Online Marketing Made Easy with Amy Porterfield

Quick tips for writing irresistible copy! From emails to social media and sales page messaging, listen for tricks that will sell your product instantly. 

In this episode, I share: 


(4:47) How to clearly define the problem your offer solves 


(9:40) Simple tips for writing personalized, intimate, and effective sales copy


(12:36) A real life example of how to use a statistic in your messaging 


(16:39) The two frameworks my team uses to write copy in the right place at the right time 


(21:16) Why you should be testing and updating sales copy in real-time during launches

(29:51) Tips and strategies for writing for social media and email 



Listen in and get ready to sell your product instantly with these impactful copywriting tips. Soon enough, you'll be a pro at writing content that your audience can't resist!

Resources Mentioned in the Episode
#370 | Behind-The-Scenes: How I Collect Money-Making Testimonials
#236 | How to Clarify Your Message
#556 | How To Take Your Small Business To Multi-million Dollar Success
Digital Course Academy
List Builder’s Society
Building a StoryBrand by Donald Miller 
Read This or Die by Ray Edwards
My Facebook Post with Scout 

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Learn membership expert Stu McLaren’s proven strategies for creating predictable recurring revenue that gives you the confidence to grow your business! 

Get your copy of Predictable Profits

In this episode, we discuss: 

(1:11) The story behind how Stu became the go-to membership expert 


(9:49) Why less membership content actually creates better results (and how to break free from the “content hamster wheel”!)

(12:42) The three green-light indicators that prove you’re in the perfect market for a membership 

(16:20) Six powerful reasons people join memberships 

(21:34) My favorite strategies for keeping members engaged and progressing 


(25:24) The biggest mistakes to avoid when starting your membership (including the one that I made!) 

(31:00) How established entrepreneurs can add a membership without sacrificing their premium offerings 


(36:49) Proof that recurring revenue gives you the freedom to experiment and grow your business with confidence 


This conversation will completely transform how you think about memberships and the invaluable impact they can have on both your business and life 一 don’t miss it! 

Memberships Mentioned in the Episode
The Twisterhood Membership
Simply Skilled Teaching
EB Academics 
Glitterbombers Memberships   
Autism Little Learners 
P'zazz Art Studio Memberships
Beauty Content Studio 

Follow Stu 
Get your copy of Predictable Profits
instagram.com/stumclaren 
membership.io

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Online Marketing Made Easy is evolving! Get a sneak peek of the podcast rebrand and elevated content coming your way. 

In this episode, we discuss: 

(1:15) Why it’s time to evolve and create something new 


(3:20) What’s staying the same and what’s changing with the new show 

(5:00) A sneak peek at upcoming episodes and exciting episode topics 


(7:37) The real reason behind this shift and how I plan on helping you reach your next big milestone  



Listen in and get ready for an elevated experience with The Amy Porterfield Show, coming in early March 2025!  

Resources Mentioned in the Episode
instagram.com/jefferson_fisher 

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Feeling overwhelmed by AI? Join me and Rick Mulready for a fun, practical conversation about mastering ChatGPT and Claude.ai to streamline your business!

In this episode, we discuss: 

(5:19) Why Rick went all-in with AI and how it completely transformed his business model 

(12:14) The most important thing to master first on ChatGPT (hint: it’s not what you think!) 

(25:12) My biggest lightbulb moment about promoting and talking to AI in a way that gets results  

(31:41) A complete walkthrough of custom GPTs from what they are to how to use them like a pro

(42:35) Real-life examples of how I’m using AI to improve my podcast prep 

(47:22) The key differences between Claude and ChatGPT


(54:44) How to create AI solutions that actually save you time (including Rick’s amazing coaching hack)

(59:53) The three strategies you need to move from beginner to intermediate with AI 


Get ready to feel confident and excited about using AI in your business, even if you’re starting from scratch! 

Resources Mentioned in the Episode
The AI Playbook Premium  
The GPT Instructions Writer GPT
Create Your Writing Style Paragraph GPT
AI Knowledge Base Navigator  
GoFullPage Chrome Extension 
10x Is Easier Than 2x by Dan Sullivan
Radical Candor by Kim Scott 
#742: AI Strategies for Entrepreneurs: From Time-Saving Hacks to Exploring Creative Strategies 

Follow Rick 
youtube.com/RickMulready    
AI Playbook Newsletter
rickmulready.com
instagram.com/rickmulready

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Learn how relationship coach Sydney Ashland helps power couples transform their communication and thrive in both business and love. 

Relationship coach Sydney Ashland joins Amy and Hobie to discuss the unique challenges that arise when traditional relationship dynamics are flipped.
In this episode, we discuss: 

(2:24) Why Hobie and I started working with a relationship coach 

(8:55) How Sydney went from helping stressed out doctors to transforming relationship dynamics in high-achieving couples 


(11:30) The raw truth about the moment when Hobie said, “I’m nobody’s priority”


(15:13) Why female breadwinners face unique relationship challenges (and how to overcome them)

(24:08) The game-changing coregulation technique that saved our communication 

(34:26) How to recognize if you’re communicating with your partner, or talking past them 


(39:18) The surprising truth about codependency vs. interdependency 


(43:54) How Hobie and I got out of the Netflix evening routine slump 

(48:31) Sydney’s advice for couple who are feeling stuck in their relationship 


Listen in to learn techniques that will help you build a loving relationship alongside the business of your dreams! 

Follow Sydney
sydneyashland.com 

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Personal finance expert Anthony O’Neal shares proven, transformative strategies for taking control of your life, income, and future! 

In this episode, we discuss: 

(4:33) Anthony’s journey from homelessness to financial freedom 


(8:57) Examples of what it means to “take you seat of the head of the table” 

(12:04) How to balance a 9-to-5 while building your vision for the future 


(21:37) The importance of financial disciplines and telling yourself the truth about your spending habits 

(29:32) How to know who to invite to your table and when it’s time to remove someone for a season 

(33:15) Why Anthony believes healthy and equitable relationships are far more valuable than money 


Listen in to learn how to design a life you truly love by taking your seat at the head of the table! 

Follow Anthony 
instagram.com/anthonyoneal 
youtube.com/c/anthonyoneal 
The Table podcast

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transform your life and business! Gabby Bernstein shares her powerful Internal Family Systems four-step process for breakthrough healing and success.

Join Gabby on her Change Your Life Tour in New York, L.A., San Francisco or Boston gabbybernstein.com/events

Get your copy of Gabby's book, Self Help: gabbybernstein.com/selfhelp  

Transform your life and business! Gabby Bernstein shares her powerful Internal Family Systems four-step process for breakthrough healing and success. 

In this episode, we discuss: 

(8:07) Identifying protection mechanisms and understanding where they come from

(13:13) Gabby’s four-step Self Help process: checking in, getting curious, connecting compassionately, and checking back 

(20:13) Examples of how our unconscious blocks can prevent personal and business growth  


(29:47) What is really means to “do the work”  

(31:43) Strategies for working proactively (and in the moment) when you notice anxiety, patterns, or beliefs that are holding you back 


(40:55) Why truth-telling is essential for authentic leadership and creating a lasting impact 



My friend, if you’re ready for a profound approach to personal development, you don’t want to miss this conversation with Gabby! 

Follow Gabby 
Dear Gabby podcast
instagram.com/gabbybernstein
gabbybernstein.com

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Ready to level up your business? Learn the four powerful lessons that helped me build a multi-million dollar brand (and how they can help you too!). 

In this episode, we discuss: 

(2:20) Why the money in your bank account reflects your willingness to bet on yourself 


(6:53) How to stop letting criticism from the wrong sources hold you back 

(14:03) My go-to mindset practice for turning setbacks into opportunities for growth  


(19:55) Examples of how I use Jill Stanton’s “Catch, Cancel, Correct” framework to overcome negative self-talk



Listen in and learn how to get out of your own way so you can build the business you’ve always dreamed of!

Resources Mentioned in the Episode
Free Guide! 4 Ways To Rewire Your Mind, Business, Vision, and More for Unrecognizable Success In 2025 
The Let Them Theory by Mel Robbins 
Two Weeks Notice 

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Reclaim your power with Mel Robbins! Learn her life-changing Let Them Theory to build confidence and create a life beyond your wildest dreams.

Get Mel Robbin’s incredible book “The Let Them Theory” wherever books are sold. Your near-future self will thank you. 😉
URL: www.melrobbins.com/letthemtheory

In this episode, we discuss: 

(2:54) Mel’s biggest takeaways from her conversation with Oprah 

(11:37) Examples of the Let Them Theory in action 

(25:01) How to stop giving your power away to things you can’t control  

(38:08) Navigating emotional immaturity in business and personal relationships 

(58:54) Why imposter syndrome is actually a healthy sign of growth 


(1:09:00) How to transform comparison into your greatest teacher 


Listen in and start reclaiming your power today! 

Resources Mentioned in the Episode
Get your copy of The Let Them Theory 
How to improve your life with ONE change | The Oprah Podcast with Mel Robbins 

Follow Mel Robbins
youtube.com/melrobbins 
tiktok.com/@melrobbins 
instagram.com/melrobbins/ 

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Your ultimate guide to designing perfect digital course modules! Here’s how to boost your students' engagement, motivation, and takeaways.

In this episode, I cover: 

(1:56) Why you need to design course modules in the first place

(5:20) How to get your students into action throughout every step of your course 

(10:38) Top frameworks for upleveling the course value 

(15:01) Simple strategies for supercharging engagement 

(25:07) The easiest way to keep your students motivated and help them make progress through the course 

(27:39) Tips for incorporating content for every learning style 


Listen in and consider this episode your golden ticket to creating top-notch digital course modules. Your students and your business will thank you! 

Links Mentioned in the Episode
Episode 370 | Behind-The-Scenes: How I Collect Money-Making Testimonials
Episode 613 | Teach Your Content Like A Pro: How To Create A Flagship Framework
Digital Course Academy 
Tony Robbins
Canva
Alyssa Small: The Surrogacy Blueprint
Kerrin Jackson: The 40+ face 

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!