#44 - The Problem with Cold DMs (and Why We Never Use Them)
Online Fitness Professional
When times are tough, it’s tempting to turn to the “dark side” of lead generation: cold DMs. On the surface, they look like a quick fix, but in reality, they waste your time, drain your energy, and damage your reputation.
In this episode, I break down:
The 5 biggest problems with cold DMs and why they don’t work anymore
Why so many coaches still try them (and why they did work years ago)
Why cold outreach is dead in 2025
The strategies that actually attract clients today: warm conversations, content that nurtures, and systems that do the heavy lifting
If you’ve ever been tempted to slide into strangers’ inboxes to get clients, this episode will show you why it’s the wrong move and what to focus on instead.
Extra Stuff:
Get a free copy of my new book ‘30 Proven Lead Generation Strategies for Online Fitness Coaches’.
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