Why High Ticket Offers Aren’t Selling: Building a Trust Pathway Offer That Converts in 2025 & 2026 - For Christian Women Entprepreneurs [Ep. 181]

Welcome to the Trust Recession: Why Beginners Are Winning in 2025

Why high ticket isn't dead—but the old way of selling it is

Join us inside The Activation Room! https://go.kristindronchi.com/activation-room

 

The Real Problem Isn't What You Think

A potential client recently shared something that stopped me in my tracks. After months of building her first offer in isolation, she finally launched—and got zero sales.

When we dug deeper, she said something profound: "I don't think people really trust me yet. Not because I'm not good at what I do, but because they don't know who I am."

That conversation perfectly captures the 2025 market landscape. It's not that people aren't buying—it's that they're buying differently.

We're Not in a Financial Crisis. We're in a Trust Recession.

Here's what most entrepreneurs are missing: Buyers aren't broke. They're burned.

They're done with overpriced promises that don't deliver. They're skeptical by default. Their attention is shorter than ever, and they're looking for more than bold claims and flashy marketing.

The good news? If you're in the beginning stages of your business, you're not behind. You're actually ahead. You have the chance to build the one thing this market values most: trust.

And if you're a Kingdom woman entrepreneur? You have a unique advantage in restoring trust to the online space.

Why Traditional Strategies Are Failing

The old playbook looked like this:

Run paid ads to cold leads
Funnel them through a webinar or live launch
Sell high-ticket programs ($2K-$10K+) immediately
Minimal personal involvement, maximum automation

This approach worked beautifully three to five years ago. But in 2025? It's dead in the water.

Here's why: The trust deficit has changed buyer behavior completely.

Your ideal clients are bringing past disappointments into every purchasing decision. They've been burned by courses that overpromised and under-delivered. They've paid for "personal access" only to be handed off to a team member. They've invested thousands in information they could have Googled.

So now, even though they have the financial means and desire for premium solutions, they're taking longer to decide. They're more discerning. They need to see proof that you can actually deliver results before committing to high-ticket investments.

The Currency Has Changed: From Information to Transformation

People aren't looking for:

Free information (they can get that from AI)
Educational content without application
Surface-level engagement
Empty promises and expert status

They are looking for:

Real, tangible transformation
Authentic relationships and human connection
The ability to "test drive" before committing
Proof that you can actually solve their problem

Here's a powerful question to consider: If you had to give someone a transformation and solve their problem BEFORE they paid you, how would you show up? What kind of service would you provide?

That's the standard your market is demanding right now.

The New Winning Model: The Trust Pathway

The businesses thriving in 2025 aren't abandoning high-ticket offers. They're just changing the path to get there.

Instead of the old model (cold leads → discovery calls → live launch → high ticket), the new model looks like this:

Phase 1: The Trust Pathway Offer

Low barrier entry point (think: impulse buy, like grabbing a candy bar at checkout)
Low price, low commitment, low risk
Delivers a genuine quick win and real transformation
Proves your expertise and methodology
Brings clients into your ecosystem by the hundreds

Phase 2: Momentum & Transformation

Clients experience real results from your trust pathway offer
Builds confidence and trust in you and your process
Creates natural desire for deeper engagement
Clients tell you what they want next

Phase 3: The Internal Upsell

Seamless transition to mid or high-ticket offerings
Clients are pre-qualified and ready to invest
Higher conversion rates due to established trust
You're selling to an internal buyer's list, not cold leads

Why This Changes Everything

Think about the difference:

Old Model: You're constantly spending money to reach strangers (external acquisition), who take longer to convert because they don't trust you yet. Even when they do convert, the rates are lower.

New Model: You have an internal pool of people who have already experienced results with you. They trust you. They've seen your methodology work. The next step feels natural, not risky.

High ticket isn't dead—it's just evolved. The demand is absolutely still there. But buyers want that trust pathway first.

Your Beta Launch: The Perfect Starting Point

If you're just getting started, now is actually the perfect time to launch. Here's why:

You can do a beta or founding member launch—even for what will eventually be your high-ticket program. Bring in your first clients at a lower investment while you create the program with them. They get tremendous results at a discount. You get:

Revenue while you build
Testimonials and social proof
Real feedback to refine your offer
Confidence in your methodology
Proof of concept for future sales

After your beta launch, you'll determine: Is this my high-ticket offer that I'll now sell at full price? Or is this my trust pathway that leads to something bigger?

Either way, you win.

Why Kingdom Entrepreneurs Have an Advantage

The trust recession creates a unique opportunity for Kingdom women entrepreneurs. Why?

Because you're called to:

Deliver real value and genuine transformation
Build authentic relationships
Serve with excellence and integrity
Stay connected to your people
Lead with conviction and boldness

These aren't just nice qualities—they're exactly what the market is desperate for right now.

You have the opportunity to restore trust to an industry drowning in empty promises. And when you do, you won't just survive this market shift—you'll thrive in it.

The Path Forward: Three Critical Mindset Shifts

1. Embrace Authentic Authority Step fully into your God-given expertise. Lead boldly, without apology. Your convictions matter. The market needs more genuine voices, not less.

2. Build Trust Before Asking for Major Investment Create low-barrier entry experiences that deliver real value. Prove your methodology works before selling high-ticket. View every stage of the customer journey as an opportunity to serve.

3. Focus on Internal Buyers, Not Just External Leads Stop pouring all your energy into reaching strangers. Build a trust pathway that converts at scale, then upsell your internal buyer's list to higher-ticket offerings.

The Bottom Line

The market isn't broken—it's evolved. The rules have changed. And those who adapt won't just survive; they'll thrive.

People are still spending. They're still buying. They're just more careful about where their money goes. High-ticket services have a bright future—especially as AI tries to take over and people crave genuine human connection even more.

Trust is the new currency. Authenticity is how you earn it. Transformation is the only product worth selling.

The world is drowning in information. But activation? Human connection? Real results? Those are in short supply. And that makes them incredibly valuable.

So the question isn't whether this market will reward the trust-first approach. It already is.

The only question is: Will you adapt to capitalize on it?

Ready to build the foundations of a trust-based business that actually gets results? The activation room is currently open for founding members at just $37/month. Learn how to map your signature framework, launch your beta offer, and create a trust pathway to your high-ticket programs.  Learn more here!