Ep3 | From Hidden to Headliner: Jessie Hayes on Fear, Evolution & the Power of Showing Up

In this episode of On Brand. On Purpose., I’m joined by my longtime friend and beauty industry powerhouse Jessie Hayes, founder of The Hayes Institute and co-founder of The Wealth Investor Network.What started as a walk down memory lane turned into one of the most honest and impactful conversations I’ve had on the show. We talk about:

The evolution of Jessie’s personal brand—from hiding her photo to being on Detroit billboards

What it really takes to build a business that attracts opportunities, not just hustle for them

The fear of being seen as a Black woman founder—and how showing up changed everything

Why “being booked and busy” isn’t the same as being aligned

How personal branding is more than a headshot—it’s a strategy, a mindset, and a message

This is a masterclass in branding from the inside out. Whether you’re leading a team, launching a business, or stepping into a new level of visibility—this one will hit home.🎥 Watch. Reflect. Subscribe.Let’s grow On Brand. OnPurpose.

✨ Want to go deeper?If this conversation resonated, start with my ⁠Brand Alignment Assessment⁠—a free tool designed to help you clarify your values, positioning, and next moves.And if you’re ready to build authority with intention, explore ⁠Authority Builder™⁠, my signature framework for women ready to align identity, influence, and visibility—on their own terms.

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