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How to Build a Performance-Driven, Culture-First Group Practice: Dr. Paul Lund & Misty Wales
30 July 2026

How to Build a Performance-Driven, Culture-First Group Practice: Dr. Paul Lund & Misty Wales

Next Level Executive

About
The late Peter Drucker has a timeless quote that you and I have probably referenced 1,000 times: “Culture eats strategy for breakfast.”
I’ve had enough unique experiences over 25 years to validate the truth in that statement.
It does, however, beg the question: “Is it possible to build a business with a strong culture that also produces successful financial results?”
You’re about to hear the answer…

CHAPTERS:
5:00 A humble, humorous origin story
14:00 What Orthodontist in their right mind starts a pedo practice – and lives to tell the story?!
24:00 The dynamic around an evolving, homegrown leadership team
30:45 This isn’t for the faint of heart
45:00 Visionary, Integrator...and Entrepreneur
52:00 Fulfillment is the ultimate measure of results

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