Next in Media

Connected TV is leaving behind its reputation as an awareness-only vehicle as media buyers pair deterministic LinkedIn professional data with Amazon DSP supply to convert high-intent viewers directly on the glass.Monks' North American digital investment lead Tom Burchill breaks down the media planning behind Quicken’s 80% cost reduction and details how Amazon Marketing Cloud unlocks real-time...

When Epson launched its high-end LightStudio home-cinema projector to consumers who only knew them for desktop printers, relying on lower-funnel search ads was a dead end.Live from Amazon Unbox, Amerge's Laura Abadias and Amazon's Charlotte Maines, discuss how connecting Fire TV, Prime Video, and Amazon Marketing Cloud drove 25 million viewers and an 80% new-to-brand purchase rate.Key...

As corporate titans like Unilever commit half their marketing budgets to creators, brand leaders face an aggressive operational reset across media, infrastructure, and measurement.Former YouTube executive Tara Walpert Levy breaks down why the creator economy must be treated as an enterprise capability—demanding automated ad-tech plumbing, CFO-level financial accountability, and real-time content...

Nestlé Global Head Daniele Tundo and CreativeX CEO Anastasia Leng unpack how Fortune 500 brands build the operational infrastructure needed to professionalize creator partnerships and measure real business impact.From integrating creative observability tools to applying core advertising hygiene standards on paid boosts, this masterclass reveals what it takes to scale creator investments beyond...

Discord Global VP of Advertising Adam Bauer breaks down why marketers must stop treating gaming as a niche vertical and start targeting it as an active consumer behavior. Discover how Discord's new self-service Ads Manager, real-time PlayQuest+ rewards, and community-led brand servers are reshaping digital advertising for Gen Z.Key Highlights🎮 Treat gaming as an active habit people lean into,...

Spy Ninjas President Shelly Soriano breaks down how the YouTube-native serialized franchise scaled to 47 million subscribers and expanded beyond digital video into live entertainment, licensing, and retail.She reveals why keeping production values intentionally accessible maintains viewer trust, how a $25 million investment fuels their expansion, and why traditional entertainment talent must...

IQVIA Digital’s Justin Rosen reveals how addressable TV and CTV targeting are evolving beyond basic reach to demand high-fidelity data, rigorous privacy compliance, and proven closed-loop measurement.From identity resolution to the trap of the AI doom loop, discover how top media professionals connect upper-funnel audience quality directly to real-world business results.Key Highlights🎯 Basic CTV...

Betches senior video producers Tess Tregellas and Madeline Mahoney reveal how they transformed a viral social media premise into their flagship scripted comedy series Sisters. They outline the operational mechanics of building an in-house creator studio, maintaining a sponsor-free first season to protect brand voice, and driving multi-platform distribution completely organically.Key Highlights🎬...

As The Trade Desk confronts negative growth guidance, executive turnover, and a 15% workforce reduction, media analysts Brian Wieser and Luke Stillman dissect the structural missteps behind the company's valuation drop.They reveal how an insistence on open-web transparency manifestos lost ground to buyer demands for price, convenience, and direct supply path performance.Key Highlights🎯 Marketers...

Traditional sports broadcasts are evolving into multi-platform cultural ecosystems driven by social media, gaming metaverses, and athlete creators. NBA Take-Two Media CEO Andrew Perlmutter explains how media brands can build participatory off-court entertainment that converts casual viewers into lifelong fans.Key Highlights🏀 Live sports remain one of the few shared cultural anchors, using...