What's Happening With OTT & Kannada Cinema | Ft. Daali Dhananjaya & Shashank Soghal | Episode 28

What you'll learn in this episode:✅ Why "a good film will always find its audience" is a comforting myth — and what actually decides whether a movie runs✅ The real reason families in small-town Karnataka stopped coming to theatres (it isn't the films)✅ How Daredevil Musthafa got made after nearly 100 producers said no — the crowdfunding model, explained honestly✅ What adapting a K.P.Poornachandra Tejaswi story taught Shashank about writing for the screen✅ The unconventional marketing experiments that made a novelist the "hero" of a film's campaign✅ Where the money really disappeared — OTT, satellite rights, and how far Kannada trails Telugu

Chapters:00:00:00-Trailer00:01:31-Sponsor: Odoo00:03:01-Welcome & the crisis in Kannada cinema00:05:21-What's broken: theatres, affordability & honest cinema00:12:44-Content, marketing & too few production houses00:16:52-The language-consumption problem & why OTT skips Kannada00:21:45-From actor to producer: Daali Pictures & a producer's job00:28:04-Shashank & the crowdfunding of Devil Mustafa00:36:20-The writing problem & finding new talent00:52:25-Marketing reinvented: cutouts, ₹1 tickets & genre campaigns01:04:26-Cameos & representing Kannada beyond the state01:09:03-Theatres, OTT & satellite: the economics of distribution01:25:09-The government's role & the pan-India squeeze01:29:52-Inside Mother Promise01:36:14-Community, poetry & Karnataka favourites01:45:00-The fanboy moment, the big idea & closing wishes