Is "Beefing" good or bad in the creative industry?

Is "Beefing" good or bad in the creative industry?. Some may say it is good to stay clean and positive with your act but others would also say beefing helps creative acts to stay relevant and is good in building strong brands. What do you think? Join us on GhanaTalks Radio let's have this conversation togehter. From 3pm to 5pm with RadioMan Symple.