326: How AI Is Changing Patient Search and Dental Marketing

Jeff Gladnick, Founder and CEO of Great Dental Websites, returns to the podcast for a conversation on how AI is changing the digital landscape for dentists. From patient search behavior to marketing strategies and practice operations, Jeff shares practical insights on what’s working now, what to watch out for, and how to use AI as a tool without losing the human touch.

Episode highlights:

The growing role of AI tools like ChatGPT in how patients search for and choose dentists Practical ways dentists can use AI for marketing, call tracking, and after-hours support Why original, well-structured content is still the key to standing out online Where AI helps (and falls short) in web design and copywriting for practices

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