Is Your Success Killing Your Future? (Ron Shaich)

What if the greatest risk to your ultimate potential isn’t stepping into the unknown, but refusing to let go of what’s already working? Today, we explore the ultimate paradox of success with Ron Shaich, the visionary who turned a 400-square-foot cookie store into a $5 billion empire. Learn why the founder of Panera Bread sold his most prized business just to fund a small side project, and how his "Future-Back Planning" philosophy can help you stop rationalizing mediocrity.

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