#174 The World Cup Reaches Fever Pitch & Balenciaga is on a Wellness Kick

We start today with Balenciaga's latest move in ultra-lux athleisure. Its new TechWear line, debuting as part of the Fall 2026 collection titled “Body & Being.”, melds sport, technology and the House’s legacy of savoir-faire, the line is engineered as a direct response to today’s wellness-focused lifestyles and health-conscious rituals. But with jackets costing upwards of two and a half THOUSAND pounds, the team ask, who is this for really?

And next up, with the World Cup well and truly reaching fever pitch, especially after the weekend's results (did the team predict correctly?), we look at what the world cup means for business. Come on England!

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