Michael Phelps: Olympic Icon to Sports Business Maverick | The Evolving Legacy
23 September 2025

Michael Phelps: Olympic Icon to Sports Business Maverick | The Evolving Legacy

Michael Phelps - Audio Biography

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Michael Phelps has been making headlines again, starting with a major TV moment as Swimming World confirms he’s set to appear as a guest on ESPN’s Monday Night Football ManningCast tonight, September 22, 2025, joining Peyton and Eli Manning for what promises to be a high-profile crossover between Olympic greatness and the NFL. This appearance, also highlighted by Awful Announcing on Threads, is being spotlighted in pre-show promotions and may generate substantial buzz, given Phelps’ rare forays into live sports commentary.

On the business front, Phelps’ entrepreneurial and investment activities are gaining long-term relevance. According to the newsletter Idée Fixe, he’s now not just a legendary swimmer but a noteworthy athlete-investor, joining the likes of Coco Gauff and Giannis Antetokounmpo as a key early backer and governance influencer for Unrivalled, a new women’s 3x3 basketball league. His role goes beyond financial input; he’s helping shape league governance and player equity, a powerful signal of how he’s leveraging his status to expand influence in shaping the future of women’s sports and athlete-driven entrepreneurship.

Meanwhile, The Skills sports education platform, which counts Phelps among its featured Olympians, just closed a 5 million dollar seed round as reported on dot.LA. Phelps has contributed his own masterclass series on the platform, focusing on the mental strategies and leadership lessons from his record-setting swimming career. The Skills’ model of democratizing world-class athlete knowledge positions Phelps as both a mentor and a sports business innovator, with projected expansion into new sports and broader educational impact.

On the social media circuit, Phelps continues to be a ubiquitous pop-culture reference—his name trended last week on Threads where users playfully compared freestyling in music to his signature stroke in the pool, a testament to how deeply his legacy still resonates among diverse audiences. No new personal controversies or unconfirmed rumors have surfaced, and he is maintaining his reputation as a champion both in and out of the water. Phelps remains the only person in history with 23 Olympic gold medals, as recently reiterated by AOL in a retrospective piece on his enduring legacy, underscoring that even years after his last swim, his biographical significance continues to crescendo.

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