MexMoves

This week on MexMoves, we interview Darío Coronado, CEO of Smart Fit Mexico, which has more than 500 locations and 1.3 million members. We discuss how Brazil-based Smart Fit rapidly overtook the incumbent Mexican gym chains to become by far the country's largest fitness club by membership and revenues, the economics behind its impressive growth, changing fitness habits, expansion into smaller...

This week on MexMoves, Marc Spiegel, the American investor whose Innovatio Capital acquired Querétaro FC, joins to discuss the business of Mexican football. Why invest in a Liga MX club? What makes Querétaro attractive? Can Mexican football become a bigger business, particularly with the spotlight of the 2026 World Cup? And what needs to change to attract more investors?We also speak with Vincent...

Tourism Woes and AHMSADescriptionThis week on MexMoves, we speak with David Razú, CEO of Afore XXI Banorte, one of Mexico’s two largest pension managers, with roughly US$100bn in assets under management. Mexico’s Afore system now manages close to US$500bn, and it is getting much bigger: mandatory pension contributions are rising from 6.5% of wages toward 15% by 2030, creating tens of billions of...

We interview Avelino Rodríguez, CEO of The Lift, to talk about the business of creativity in Mexico. Twenty years after founding The Lift, Avelino explains how he built a world-class audiovisual production-services company, and what Mexico needs to become a genuine global creative hub comparable to Korea. We also discuss Productistas, his and Ilana Sod's new podcast focused on Mexico’s creative...

This week we talk to two key people promoting US-Mexico ties and investment in Mexico. Enrique Perret runs the US-Mexico Foundation, which is hosting this week's North Capital Forum in Mexico City. He talks about North American convergence and why booming exports to the US and continued growth in nearshoring alone are not enough to solve Mexico's economic challenges. Véronique Billia runs...

This week on MexMoves, we interview Alejandro Preinfalk, President and CEO of Siemens Mexico, Central America and the Caribbean.Siemens has been in Mexico for 130 years, but recently business has been booming globally as electrification, automation, industrial AI and data centers reshape global manufacturing, driving its market value to a all-time high of $240bn. We ask how big Siemens is in...

We interview Oscar del Cueto, Head of CPKC Mexico and President of AmCham Mexico, for a conversation about railways and the future of North American trade.Oscar discusses how nearshoring is showing up in freight volumes, why Mexico still moves so much cargo by truck, the US$100 million expansion at Nuevo Laredo, border bureaucracy, security, tariffs and whether passenger rail can coexist with a...

We interview María Ariza, CEO of Mexican stock exchange BIVA and founder of Mexico Investment Day, now Mexico Investment Week, in New York, to discuss next week’s event and the current state of Mexican capital markets.We also talk with Ariel Fischman, CEO and founder of 414 Capital, about the state of Mexico’s mergers and acquisitions market.First, Eduardo and Damian discuss the following...

We interview Sofía Ramírez Aguilar, head of México, ¿Cómo Vamos?, a leading Mexican think tank, on one of Mexico’s biggest economic challenges: labour-market informality, and what to do about it.About 55% of employed Mexicans work informally, meaning they lack social-security or legal protections. Beyond that, informal workers earn less than half what formal workers make.Sofía explains why...

Is Mexico’s economy finally turning a corner, or simply stabilizing at a disappointingly low growth rate?This week on MexMoves, we interview Gabriel Lozano, Chief Mexico Economist at J.P. Morgan, to discuss the economic outlook for the rest of 2026: why investment is lacking, the weakness of auto and strength of non-auto exports, Mexico’s growing role in US data-center roll-out, the impact of...