The Peak-End Rule: Why We Judge by Highs and Endings
22 September 2025

The Peak-End Rule: Why We Judge by Highs and Endings

Mental Minute

About

Why do we remember experiences by their most intense moment and their ending? Discover the Peak-End Rule, a cognitive shortcut that shapes how we evaluate events. Learn how this heuristic influences memory, decision-making, and the stories we tell ourselves.