
19 November 2025
MBS954-Own Your Narrative Personal Branding for AI Era Leaders with Judy Schramm
Matt Brown Show - Conversations That Power The Business World.
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Matt Brown chats with Judy Schramm, founder and CEO of ProResource, about why a strong CEO brand matters more than ever in the AI era.
Judy breaks down how leaders earn trust in a world flooded with AI-generated content, the signals that actually build credibility, and why authenticity outperforms hype. They explore platform strategy, evidence-based thought leadership, and the role of the CEO as an “embedded influencer” inside a growing company.
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