
19 November 2025
MBS948-From Hype to Habit: What Businesses Get Wrong About AI
Matt Brown Show - Conversations That Power The Business World.
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In this episode of The AI Advantage, Matt Brown sits down with Waseem Ali, CEO of Rockborne, to discuss how businesses can balance innovation with governance in the age of AI.
From the pitfalls of poor data quality to the hype around generative AI, Waseem breaks down what real AI adoption looks like — and why culture, not technology, determines success.
They explore the staggering 95% failure rate of AI projects, the role of leadership in safe experimentation, and how the next generation of workers can thrive by learning to augment, not replace, human intelligence.
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