MBS927-Marketing Without Illusions: AI & the Future of Communication | Abe Kasbo

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In this episode of the AI Advantage series, Matt Brown sits down with Abe Kasbo, CEO of Verasoni, a marketing and communications firm with over 20 years of experience. Abe reflects on the evolution of the industry from the early days before Facebook to the current wave of AI, sharing candid insights on what has changed — and what hasn’t.

The discussion covers why he views marketing as a tool rather than a goal, how clients are demanding clarity on AI use, and the ethical and legal dilemmas raised by AI training on copyrighted material. Abe also explains the dangers of chasing clicks, why every company may soon need its own private AI network, and what two decades in the field have taught him about uncertainty and adaptation. 

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