MBS926 - The AI Advantage: Reinventing Live Streaming with AI in Sports and Music with Wim Sweldens

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In this episode of the AI Advantage series, Matt Brown speaks with Wim Sweldens, CEO of Kiswe, about how AI is reshaping live streaming for sports, music, and creators. Wim shares the journey from pioneering bi-directional streaming with the NBA and BTS to powering massive events like Ozzy Osbourne’s farewell concert. He explains how AI enables real-time sentiment analysis, personalized fan engagement, closed captioning in multiple languages, and even virtual concerts. The conversation explores the “jagged edge” of AI adoption, the importance of company-wide AI policies, and how to balance innovation with human oversight.

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