He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi

He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi

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About this episode

In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.


 


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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 


 


TIME-STAMPED SHOW NOTES:



    (00:00) Introduction and Background
    (02:23) Mission-Oriented Approach and Content Formats
    (07:39) Creating Compelling Content and Holding Audience Attention
    (09:09) Experimentation and Learning from Failure
    (11:30) Collaborating with Influencers and Partnerships
    (14:41) Hiring and Developing Talent
    (29:00) Dealing with Copycats and Protecting Originality
    (37:44) Investing in Up-and-Coming Creators
    (39:11) Unlocking Value and Participation
    (41:06) Balancing Work and Family
    (47:19) Building an Agency for Freedom
    (52:12) The Power of Audience and Distribution
    (58:02) The Importance of Compelling Packaging
    (01:06:29) Asking Hard-Hitting Questions
    (01:09:48) Leveraging Pre-Existing YouTube Audiences
    (01:14:28) The Shift to Long-Form Content
    (01:15:52) The Rise of Creator-Operators

 


Go to https://www.marketingschool.io to learn more!


 


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      Single Grain << Eric’s ad agency
      NP Digital << Neil’s ad agency
      X @neilpatel
      X @ericosiu


 

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