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The Marketing Teams Of 2027 Will Look VERY Different...
15 October 2026

The Marketing Teams Of 2027 Will Look VERY Different...

Marketing Against The Grain

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Get our playbook to redesign your marketing team for the AI era: https://clickhubspot.com/qwfl



Ep. 462

How different will your marketing team be in the age of AI?

Kieran dives into how the evolution of marketing teams is being shaped by AI—and why your next hires may look nothing like yesterday’s marketers. Learn more on why every team needs a growth producer to create entertaining content that drives awareness, the game-changing role of an internet comedian to make your product shareable, and the tactical power of a creator dealmaker to turn creators into your greatest advocates.

Mentions


Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book



Ramp https://ramp.com/



Alexandr Wang linkedin.com/in/alexandrwang



Muse https://ai.meta.com/muse/




Resource


[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip




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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.