15 September 2026
Dharmesh Shah: “The New AI Era Will Create Millions of One-Person Businesses
Marketing Against The Grain
About
[Free guide] build your second brain with AI: https://clickhubspot.com/efeg
To get started with YouSpot, go to https://youspot.com/pricing/pro?promo=BRAINTHEGRAIN You'll then see the coupon code automatically applied on checkout.
Ep. 453
Did you know that 86% of all new companies started aren’t expected to hire any employees?
Kipp, Kieran, and guest Dharmesh Shah (Founder of HubSpot) dive into the rapidly growing world of one-person businesses and how AI is fueling a new wave of solopreneurs. Learn more on the evolution of the "second brain" for entrepreneurs, how agentic AI harnesses are changing the game, and why rethinking CRMs for solo operators is unlocking new levels of productivity.
Mentions
Dharmesh Shah https://www.linkedin.com/in/dharmesh/
Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book
YouSpot https://youspot.com/
Agent.ai agent.ai
SecondBrain https://youspot.com/about/secondbrain
Obsidian https://obsidian.md/
Fable 5.1 https://www.anthropic.com/claude-fable-and-mythos-5-1
Go to YouSpot.com and use code BRAINTHEGRAIN at checkout for the special Marketing Against the Grain price.
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/@matgpod
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@marketingatg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
To get started with YouSpot, go to https://youspot.com/pricing/pro?promo=BRAINTHEGRAIN You'll then see the coupon code automatically applied on checkout.
Ep. 453
Did you know that 86% of all new companies started aren’t expected to hire any employees?
Kipp, Kieran, and guest Dharmesh Shah (Founder of HubSpot) dive into the rapidly growing world of one-person businesses and how AI is fueling a new wave of solopreneurs. Learn more on the evolution of the "second brain" for entrepreneurs, how agentic AI harnesses are changing the game, and why rethinking CRMs for solo operators is unlocking new levels of productivity.
Mentions
Dharmesh Shah https://www.linkedin.com/in/dharmesh/
Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book
YouSpot https://youspot.com/
Agent.ai agent.ai
SecondBrain https://youspot.com/about/secondbrain
Obsidian https://obsidian.md/
Fable 5.1 https://www.anthropic.com/claude-fable-and-mythos-5-1
Go to YouSpot.com and use code BRAINTHEGRAIN at checkout for the special Marketing Against the Grain price.
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/@matgpod
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@marketingatg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.