How the #1 Eloqua salesperson + the #1 Marketo service partner = GTM perfection

This episode is very special. I interviewed David Lewis in 2018 on my last podcast about his success in his agency DemandGen. 

My guest, Jill Rowley, is a social selling evangelist who was one of the first employees at Salesforce. She met my David Lewis, our guest, while leading sales at Eloqua. David was one of their customers. Soon after their connection, David left his role to build a 7 figure “power partner” agency of Elequa.

In this episode, the three of us discuss:

Why david decided to launch DemandGen as a power partners





Their history with Eloqua





How Jill sold against “Smart Starts” service from elequa ($6500) and instead pushed that 





The transition when they doubled-down on Marketo





The partner playbook they created used to succeed





Partner meeting strategies  





How David’s partners lifted his exit





Why and how salespeople should bring partners into the deals





Why in-house service packages are a bad idea





Pre-selling software with partners





Why your solutions partnerss are (or should be) the insurance policy for your largest customers

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