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Marketplace
Make Me Smart
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Each weekday, Marketplace’s Kimberly Adams makes today make sense along with her Marketplace colleagues, breaking down happenings in tech, the economy, and culture. Because none of us is as smart as all of us.
Website
Episodes
250
03 April 2026
Make Me Smart: Lunar Edition
This week’s launch of Artemis II marked the first crewed mission to the moon in over 50 years. This time around, the spaceflight industry looks pretty different, with private companies playing a more dominant role. On today’s show, Kimberly gets into the future of NASA and the commercial space sector with Ars Technica’s senior space editor Eric Berger. Plus, why are we going back to the moon,...
25 min
02 April 2026
One wild year of Trump's tariffs
Happy first tariff-versary? Despite the fact that many of President Trump’s “Liberation Day” tariffs were recently struck down, small businesses across the country are still dealing with the aftermath. On today’s show, Kimberly talks with two small business owners: Justine Kahn, founder of Botnia Skincare in Sausalito, CA and Will Sissle, owner of Sissle & Daughters Cheesemongers &...
17 min
31 March 2026
Inside the "Super Bowl of energy”
Last week, at a time when the war with Iran has been roiling global energy markets, executives from energy companies all over the world gathered for CERAWeek, the “Super Bowl” of energy conferences. But as Marketplace’s Elizabeth Trovall tells us, conflict in the Middle East wasn’t the only hot topic there. Trovall joins Kimberly to discuss how the energy sector is confronting a wide range of...
15 min
27 March 2026
Make Me Smart about the business of sake
It’s peak bloom in Washington, D.C.! Cherry blossom viewing is deeply rooted in Japanese culture, and it goes hand-in-hand with enjoying Japan’s national beverage: sake. On today’s show, Kimberly is joined by Reiko Hirai, founder of D.C. Sake Co., to talk about the ins and outs of the sake industry and why more breweries are popping up in the United States. Oh, and we’ll taste some sake...
27 min
26 March 2026
The humanitarian risks of a fertilizer shock
The effective closure of the Strait of Hormuz due to the war with Iran is having all sorts of effects on energy markets and the flow of other commodities—like fertilizer. Roughly one third of the world’s fertilizer passes through the narrow waterway in the Persian Gulf. On today’s show, the Council on Foreign Relations’ Michael Werz joins Kimberly to make the case that the ongoing disruption to...
15 min
24 March 2026
The super PAC spending flooding the primaries
Primary season for the 2026 midterm elections is underway. And the money from super PACs is already flowing. But how well is it working? On today’s show, Kimberly talks with democratic strategist Tim Lim about how spending from outside groups is shaping this year’s races so far and why strategists are waiting on the outcome of an under-the-radar Supreme Court case that could loosen the rules on...
13 min
20 March 2026
The economics behind the rise of BTS and Korean culture
From the success of “K-pop Demon Hunters” to the return of BTS, K-pop is having a moment. But the rise of Korean culture was no accident—it has a decades-long backstory of investment by the South Korean government. On “Economics on Tap,” Kimberly talks with Michelle Cho, researcher of East Asian pop cultures at the University of Toronto, about the history behind the spread of Korean culture and...
32 min
19 March 2026
Who gets to set limits on AI?
In line with the Pentagon’s ambitions to build an “AI-first warfighting force,” earlier this year, U.S. Defense Secretary Pete Hegseth demanded unrestricted use of Anthropic’s Claude model. Anthropic had concerns. Now the two parties are engaged in a legal battle that could shape the future of AI safety. Kimberly talks with Justin Hendrix, CEO and editor of Tech Policy Press, to explain...
16 min
17 March 2026
How the farm bill became the everything bill
Farm bills are huge, sprawling pieces of legislation that affect all Americans — not just farmers. But as they’ve gotten more expensive, they’ve gotten tougher to pass. And due to the SNAP cuts in Congress’s big budget bill passed last summer, the coalitions that have historically gotten this legislation over the finish line may be fractured beyond repair. Kimberly talks with Chris Neubert,...
15 min
13 March 2026
Can Hollywood make a comeback?
On today’s show, we’re preparing for the Oscars by checking in on the state of the film industry. Marketplace’s Amy Scott sits down with Wall Street Journal entertainment reporter Ben Fritz to discuss what slumping ticket sales means for the future of movies, why the Paramount-Warner Bros. merger has Hollywood workers worried, and what it would take for the industry to make a comeback. Plus,...
22 min