Lunch With Norm - The eCommerce & Amazon FBA Podcast
Lunch With Norm - The eCommerce & Amazon FBA Podcast
Norman Farrar

Lunch With Norm - The eCommerce & Amazon FBA Podcast

EntrepreneurshipMarketingEnglish
Rise of the Micro-Brands.
A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world.
Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
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The $100M Amazon Playbook (2025 Edition) | Jasim Eisa
10 November 2025

The $100M Amazon Playbook (2025 Edition) | Jasim Eisa

Think your Amazon brand failed because the product was bad? Think again. Most brands collapse because they scaled the wrong way, using the tactics of 2018 in 2025. In this episode of Lunch With Norm, I sit down with Jasim Eisa, a former college-dropout turned ecommerce CEO. He built companies with over $70 M in revenue, leads a 150-person agency, and has helped brands sell $100 M+ on Amazon....
How to Measure What Matters: Amazon Ads That Actually Work | Ritu Java
27 October 2025

How to Measure What Matters: Amazon Ads That Actually Work | Ritu Java

In this episode of Lunch With Norm, Norm Farrar sits down with Ritu Java, CEO of PPC Ninja and one of the most respected voices in Amazon advertising to unpack how sellers can finally measure what matters with Amazon Ads. If you're drowning in reports, unsure which KPIs to actually care about, or wasting spend chasing vanity metrics, this episode is for you.Ritu breaks down:- The 3 most important...
Amazon Sellers Are Moving to TikTok Shop… But Should You? | Ian Page
21 October 2025

Amazon Sellers Are Moving to TikTok Shop… But Should You? | Ian Page

In this episode of Lunch With Norm, we sit down with Ian Page, founder of Bullseye Sellers, to unpack the growing influence of TikTok Shop on Amazon sellers and whether you should make the jump. We cover everything from TikTok’s search impact on Amazon, to viral brand strategies, to the real ROI of building on TikTok Shop in 2025.Discover what product types are crushing it, what niches are...
The AI That Lets You Talk to Your Amazon Business | Jakob Wolitzki
08 October 2025

The AI That Lets You Talk to Your Amazon Business | Jakob Wolitzki

🚀 From Boring Brands to AI Agents: Jakob Wolitzki on the Future of Amazon Automation In this episode of Lunch With Norm, Norm Farrar chats with Jakob Wolitzki, co-founder of Delta Logic and creator of DataDoe, the AI co-pilot changing how marketplace sellers scale.They break down:- Lessons from building seller tools over the last 5 years- How LLMs and AI agents are redefining eCommerce...
How to Actually Use AI to Grow Your Business | Steve Chou AKA My Wife Quit Her Job
29 September 2025

How to Actually Use AI to Grow Your Business | Steve Chou AKA My Wife Quit Her Job

AI is moving fast and if you're not keeping up, you’re falling behind. In this episode of Lunch With Norm, Norm Farrar sits down with Steve Chou to unpack how sellers can actually implement AI in 2025 to drive revenue, boost conversions, and save time across Amazon and DTC.✅ You'll learn how to:- Use AI to improve onsite search and 4x search-driven revenue- Build AI-powered upsells and...
Amazon's New Title Format That Could be Splitting Your Sales | Brian R. Johnson
17 September 2025

Amazon's New Title Format That Could be Splitting Your Sales | Brian R. Johnson

Is Amazon’s new title split killing your sales? Welcome to another episode of Lunch With Norm, where e-commerce legends spill their secrets. Today, Norm Farrar is joined by Brian R. Johnson, co-founder of DeepM and one of the most respected minds in Amazon SEO and ranking strategy. Amazon's new 55/75 title split format is changing how your listings appear and it could be costing you sales. In...
The Key to Ranking on Amazon in 2025 | Oana Pădurariu
08 September 2025

The Key to Ranking on Amazon in 2025 | Oana Pădurariu

Confused about Amazon’s new AI systems like Cosmo and Rufus? This episode breaks it all down with expert insights from Oana Pădurariu of Right Click Advisors. Oana is an Amazon Ads Educator and co-author of the most cited breakdowns of Amazon’s Cosmo and Rufus science papers.In this episode, she joins Norm Farrar to explain how these systems are changing the way Amazon connects products to...
The New Era of Search: There's a New Way to Rank... | Dan Kurtz
02 September 2025

The New Era of Search: There's a New Way to Rank... | Dan Kurtz

Amazon sellers, if you’re ignoring off-Amazon SEO, you’re leaving massive money on the table. In this episode of Lunch With Norm, digital marketing expert Dan Kurtz breaks down cutting-edge strategies to boost your Amazon product rankings on Google using backlinks, press releases, Pinterest, Reddit, and AI tools. Whether you’re a beginner learning how to build safe backlinks, or a 7-figure seller...
TikTok Live Saved My Business... | Jared Mortensen
25 August 2025

TikTok Live Saved My Business... | Jared Mortensen

In this episode of Lunch with Norm, we sit down with Jared Mortensen, the founder and CEO of Real Man Apparel, who went from aerospace exec to eCommerce powerhouse, building a men’s underwear brand that’s already hit $6 million+ in annual sales.The secret?TikTok Live.We explore how Jared turned a cash-flow crisis into viral success with authentic livestreaming, community-building, and algorithm...
Your Emails Are Going Straight to Spam (Let's Fix That) | Daniel Shnaider
18 August 2025

Your Emails Are Going Straight to Spam (Let's Fix That) | Daniel Shnaider

Email isn’t dead but your inbox deliverability might be.Use code:WEBINAR25 for 25% off on all the Warmy subscriptions https://www.warmy.io/ In this must-watch episode, we dive into the real reasons why your cold emails, newsletters, and campaigns aren't reaching your audience and it's not your subject line. Daniel Shnaider, co-founder of Warmy.io and seasoned SaaS entrepreneur, reveals the hidden...