170 Atara (Singer | Performer | Plastic Rhino)
15 May 2025

170 Atara (Singer | Performer | Plastic Rhino)

#liveandcreate

About

Atara is the lead singer of the band Plastic Rhino an Alternative Rock Band from Los Angeles, their latest single and music video  “TAKEITALL” out now. Plastic Rhino has been featured on Sirius XM, college radio, FM radio, VEVO playlist Incoming Rock, and Spotify/apple editorial playlists.

Summary

Miguel Antonio and Atara Glazer discuss the intricacies of the music industry, focusing on the challenges and triumphs of songwriting, music video production, and live performances. They explore the realities of living in Los Angeles, the influence of film on their music, and the importance of collaboration in the creative process. The discussion also touches on the evolution of their sound and the lessons learned from experience, emphasizing the balance between pop and rock elements in their music. In this engaging conversation, Atara Glazer and Miguel Antonio explore the intricacies of being a musician, from vocal techniques and the evolution of sound technology to the realities of navigating the music industry. They discuss the importance of balancing personal and professional lives, the significance of setting attainable goals, and the creative process of making music. The conversation highlights the challenges and triumphs of being an artist, emphasizing the journey over the destination and the necessity of perseverance in the face of adversity.

Connect with Atara and check out their music here:

https://www.plasticrhinoband.com/

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Welcome to the #liveandcreate podcast, hosted by Miguel Antonio, singer-songwriter, speaker and Lead Vocalist of the band Run With It . In this podcast, Miguel engages in meaningful conversations with artists and entrepreneurs, delving into the essence of living a great life and creating great things.

Our discussions revolve around the personal stories and inspirations of our guests, touching on practical aspects of both business and artistic creation. These conversations evolve into philosophical explorations, encompassing the art of life, music, and the pursuit of a better world.

To be a guest on the show email ⁠⁠booking@runwithitband.net

To check out Miguel's band Run With It

⁠https://runwithitband.net⁠

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Chapters

00:00 The Importance of Recording and Technical Challenges

03:51 Life in Los Angeles: The Glamour vs. Reality

06:56 Creative Collaboration in Music Videos

09:45 The Influence of Film on Music and Storytelling

12:54 Engaging Live Performances and Audience Connection

15:56 Touring Strategies and Festival Opportunities

22:01 The Evolution of Music Experiences

23:31 From Craigslist to Collaboration

25:32 The Songwriting Journey

28:58 Trial and Error in Music Creation

31:06 Learning from Producers

35:46 The Rock vs. Pop Dilemma

36:47 Vocal Techniques and Their Impact

40:08 The Shift to In-Ear Monitors

44:20 The Role of Backing Tracks in Live Performance

48:17 The Freedom to Perform

49:37 Goals and Growth in Music

51:48 Navigating the Music Industry

53:46 The Cost of Living as an Artist

56:31 The Struggles of Creative Life

59:51 Finding Opportunities in Shifts

01:02:05 The Journey of an Artist

01:05:49 Living a Great Life

01:13:10 Creating Great Things

01:14:56 Closing Bumper .mp4

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Keywords

music, songwriting, music videos, Los Angeles, collaboration, live performances, film influence, storytelling, music industry, evolution of sound, rock music, vocal techniques, in-ear monitors, backing tracks, music industry, creative life, personal growth, musician balance, artistic journey, live performance,  live a great life, create great things, create, art, music, leadership, entrepreneurship, business, music business, music industry, run with it, run with it band, justthemiguel, new podcast, Indie Pop Band, #liveandcreate, #liveandcreate podcast, music podcast